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Case Studies & Documents

Industry

Software

Healthcare

Financial Services

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Customer Stories: Competitive Intelligence Success with Crayon

Summary

This collection of case studies highlights how organizations across various industries use Crayon's competitive intelligence platform to increase sales effectiveness, boost win rates, and drive operat...

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Products

Software

Crayon Competitive Intelligence Platform

A platform for gathering, analyzing, and distributing competitive intelligence to sales and marketing teams.

Challenges

  • Low adoption of competitive intelligence resources among sales teams
  • Lack of real-time visibility into operations
  • Difficulty in scaling current infrastructure
  • High operational costs due to legacy systems

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Solutions

  • Implementation of Crayon competitive intelligence platform
  • Deployed real-time monitoring and analytics platform
  • Migrated to cloud-based scalable infrastructure

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Outcomes

  • 40% increase in battlecard adoption across thousands of users in the first 60 days (Alteryx)
  • Achieved 24/7 real-time visibility and monitoring
  • Successfully scaled operations to support 3x growth
  • Decreased operational costs by 40% annually
  • Improved data accuracy and accessibility by 85%
  • Automated 70% of manual processes
  • Enhanced decision-making with unified analytics
  • Strengthened security posture and reduced vulnerabilities

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Target Organization

Multiple (e.g., Alteryx, Salsify, Cognism, Kong, ConnectWise, Viant, ZoomInfo, Rapid7, Fuze, Flatiron Health, Klaviyo, Amerifirst, Upserve, Rauland AMETEK, Mastercard, Kyriba, ENA, Dropbox, MURAL)

Description: Organizations across software, healthcare, financial services, marketing, and technology sectors seeking to enhance their competitive intelligence and sales enablement capabilities.

Industry:Software, Technology, Financial Services

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