Metadata
How Automation Anywhere Increased Their Average Deal Size by 36% With Metadata Audiences
Summary
Automation Anywhere enhanced its pipeline generation and increased its average deal size by 36% through effective audience targeting and campaign management using Metadata's platform.
Value Drivers
Challenges
- Plateauing results from traditional channels like events, paid search, and content syndication
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Used Metadata to build dynamic audiences using Salesforce data and intent data from Bombora, G2, and 6sense
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- 92% Lead-to-MQL rate
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
Metadata
A platform that enables dynamic audience building and automated campaign management using Salesforce and intent data.
Target Organization
Automation Anywhere
Description: A global leader in Intelligent Automation offering a cloud-native platform combining RPA, AI, machine learning, and analytics.
Industry:Software