Industry
Online Gaming
Healthcare
Financial Services
2 more industry(es)5 A/B Tests Jagex Aced to Skyrocket Conversions for Runescape
Summary
Jagex, the company behind RuneScape, conducted a series of A/B tests on key parts of its user journey to optimize conversions, increase revenue, and improve user experience. The case study details fiv...
Products
Game/Online Service
RuneScape
A massively multiplayer online role-playing game developed and operated by Jagex.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Challenges
- Low conversion rates at key user funnel stages, such as from membership selection to purchase.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
4 more challenges available
Solutions
- Systematic A/B testing of website CTAs, package presentation, and payment flows.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
- Introduced AI-powered automation tools
5 more solutions available
Outcomes
- Increased conversion rate from membership page to billing page by changing CTA wording.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
4 more outcomes available
Target Organization
Jagex
Description: Developer and operator of online games, best known for the massively multiplayer online role-playing game RuneScape.
Industry:Online Gaming, Digital Entertainment