Talon.One
Industry
Pharmaceuticals
Healthcare
Financial Services
2 more industry(es)Segment CDP Week Report: First Party Data Strategy
Summary
The case study examines how organizations adapt to the end of third-party cookies by implementing first-party data strategies, focusing on examples from Allergan, Vacasa, and a large athletic footwear...
Products
Software
Segment
A customer data platform (CDP) designed to collect, clean, unify, and control customer data from multiple sources.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Challenges
- Impending elimination of third-party cookies, threatening traditional customer data collection.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
4 more challenges available
Solutions
- Implementation of loyalty programs to incentivize first-party data sharing.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
4 more solutions available
Outcomes
- Allergan increased revenue by $400m in one year after launching its loyalty program and unified data strategy.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Target Organization
Allergan
Description: Pharmaceutical company best known for Botox, transitioning from doctor/pharmacy distribution to direct-to-customer engagement.
Industry:Pharmaceuticals