Email marketing software helps businesses create, send, and track targeted email campaigns to prospects and customers. It automates email delivery, personalizes content, and provides analytics.
Evaluate automation capabilities, deliverability rates, integration options, segmentation features, and analytics depth. Consider your email volume, team size, and required compliance standards.
| Title | Description |
|---|---|
| Core features | drag-and-drop editors, automated workflows, list segmentation, A/B testing, deliverability tools, and performance analytics. |
| Advanced features | Predictive analytics, AI optimization. |
Email marketing software costs vary significantly by list size and features. For small lists (0-1,000 contacts), expect $0-39 monthly with an average of $18. Mid-size lists (5,000 contacts) range $0-99 monthly averaging $62, while larger lists (50,000 contacts) cost $45-345 monthly averaging $270. Popular platforms like Moosend start at $9/month, MailerLite at $10/month, and ActiveCampaign at $15/month. Full-service agency management costs $2,500+ monthly, while freelancers charge $100-200 hourly.
| Title | Description |
|---|---|
| Hard Cost Savings | Email marketing software eliminates printing and postage costs while reducing the need for additional marketing staff through automated campaign management and workflow optimization. |
| Productivity Gains | Automated email sequences and template libraries enable marketing teams to execute complex multi-touch campaigns without manual intervention, freeing resources for strategic initiatives. |
| Risk Mitigation | Built-in compliance features and deliverability monitoring protect against regulatory violations and ensure consistent message delivery to maintain brand reputation. |
| Revenue Acceleration | Personalized email campaigns and behavioral triggers increase conversion rates and customer lifetime value by delivering relevant content at optimal engagement moments. |
| Financial Engineering | Advanced analytics and attribution modeling provide precise ROI measurement and campaign optimization insights that inform budget allocation and marketing investment decisions. |
Email marketing software allows businesses to design, send, and track campaigns, enabling personalized outreach that boosts engagement, nurtures leads, and drives conversions.
With each profile, you’ll quickly see how vendors create value for their customers, supported by documented results.