SEOmonitor
Industry
Retail
Healthcare
Financial Services
2 more industry(es)Playbook: Using SEOmonitor to minimise Paid Search cannibalisation
Summary
Evoluted implemented an automated solution using SEOmonitor’s API for Puck Stop, the UK's largest ice hockey store, to dynamically manage Google Ads bidding and reduce PPC/SEO cannibalisation. This re...
Products
Software
SEOmonitor API
API that provides real-time organic keyword ranking data, enabling dynamic PPC automation.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Challenges
- Risk of paid search (PPC) and organic (SEO) traffic cannibalisation after investing in both a new website and Google Ads.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Automated solution using SEOmonitor API to dynamically adjust Google Ads bidding based on daily organic keyword rankings.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- 18% uplift in website traffic.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Target Organization
Puck Stop
Description: The UK's largest independent and family-run ice hockey store based in Sheffield, offering a wide range of hockey equipment and apparel.
Industry:Retail, E-commerce