Industry
Market Research
Healthcare
Financial Services
2 more industry(es)Unlocking the Power of Diversity: How Suzy's Panel Empowers Brands with Insights from Black Americans
Summary
The case study explores how leading beauty and snack food brands leveraged Suzy's diverse audience panel to gather actionable insights from Black American consumers, enabling product innovation and mo...
Products
Software
Suzy Platform
A market research platform providing access to a diverse audience panel for real-time consumer insights.
Challenges
- Beauty brand needed in-depth insights into the preferences and expectations of Black consumers for hair care products.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Used Suzy's platform to conduct targeted surveys and discussions with Black consumers.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
3 more solutions available
Outcomes
- Successfully developed and launched a new line of hair care products tailored to Black consumers.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
4 more outcomes available