BrightEdge
Industry
Education
Healthcare
1 more industry(es)Atomic212 & Torrens University Generate a 76% Improvement in SEO Leads
Summary
This case study explores how Atomic212, using the BrightEdge platform, helped Torrens University significantly improve their SEO leads and organic performance by optimizing for non-brand visibility an...
Products
Software
BrightEdge
An industry-leading SEO platform used to enhance organic search performance.
Challenges
- Rising CPCs across education keywords leading to economic inefficiency
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Utilizing SEM data to populate BrightEdge with high conversion value keywords
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
- Introduced AI-powered automation tools
5 more solutions available
Outcomes
- 39% improvement in the number of featured snippets related to specific courses
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
4 more outcomes available
Target Organization
Torrens University
Description: A university known for its digital marketing and educational offerings.
Industry:Education