Fireblocks
Industry
eCommerce
Flipkart's Web3 Loyalty Program Transformation
Summary
Flipkart partners with Fireblocks to enhance its loyalty programs by integrating Web3 technologies, including NFTs and enterprise-grade wallet infrastructure, to improve customer engagement, reward di...
Products
Software
Wallets as a Service
Enterprise-grade wallet infrastructure integrated into Flipkart's mobile app for seamless Web3 operations.
Challenges
- Loyalty programs lacked brand affinity and customization for modern consumers
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Integration of Fireblocks' enterprise-grade wallet infrastructure in Flipkart's mobile app
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Launch of a Web3 rewards program with NFTs and mystery boxes
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Target Organization
Flipkart Group
Description: One of India’s leading digital commerce entities, including group companies such as Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.
Industry:eCommerce