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Gainsight

Overview
Case Studies & Documents

Industry

Cloud Software

Healthcare

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Okta's Digital Customer Success Journey

Summary

Okta implemented a data-driven program using Gainsight to address low product adoption and retention among digitally-only covered customers, leading to improved adoption, retention, and customer satis...

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Products

Software

Gainsight

A customer success platform used to consolidate data, build queries, and design customer engagement strategies.

Challenges

  • 85% of customers were only digitally covered and exhibited unhealthy usage behavior, leading to low product adoption and poor retention.

Solutions

  • Data-driven program to identify and reach out to low-adopting customers via automated and human touchpoints.
  • Deployed real-time monitoring and analytics platform
  • Migrated to cloud-based scalable infrastructure

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Outcomes

  • 20% of program participants adopted targeted behaviors.
  • Achieved 24/7 real-time visibility and monitoring
  • Successfully scaled operations to support 3x growth
  • Decreased operational costs by 40% annually
  • Improved data accuracy and accessibility by 85%
  • Automated 70% of manual processes

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Target Organization

Okta

Description: Provides cloud software for user authentication and identity management.

Industry:Cloud Software, Identity and Access Management

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