Industry
SaaS
Healthcare
Financial Services
2 more industry(es)How Vero helps Plann cater to the needs of an agile startup that's scaling up quickly
Summary
Plann, a social media scheduling startup, leveraged Vero's flexible APIs and event-driven automation to unify marketing data, streamline campaign workflows, and scale user communications efficiently. ...
Products
Software
Vero
A flexible marketing automation platform with APIs, segmentation, and workflow tools for data-driven messaging.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
1 more products available
Challenges
- Difficulty maintaining a data-driven approach and pace of innovation with a small team lacking dedicated business intelligence, email, or CRM resources.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
4 more challenges available
Solutions
- Integrated Vero's flexible APIs to unify marketing data sources (top-of-funnel and bottom-of-funnel) into a single platform.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
4 more solutions available
Outcomes
- Increased team confidence and independence in creating campaigns and segmenting users.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
7 more outcomes available
Target Organization
Plann
Description: A product-led, social media scheduling platform for travel, fashion, and lifestyle brands, focused on campaign planning, analytics, and marketing automation.
Industry:SaaS, Digital Marketing, Creative