Glassbox
Industry
Consumer Packaged Goods
Healthcare
Financial Services
2 more industry(es)Explore opportunities for UX: How Danone built their global UX improvement program
Summary
Danone implemented a global UX improvement program using Glassbox to enhance the digital experience across its D2C brand sites. The initiative led to significant improvements in conversion rates, cust...
Products
Software
Glassbox
A digital experience analytics platform used by Danone to analyze user behavior and optimize UX/UI on its D2C webshops.
Challenges
- Falling behind competitors in UX/UI performance on D2C webshops
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Implementation of Glassbox analytics on D2C webshops
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
3 more solutions available
Outcomes
- Conversions improved an average of 30%
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
7 more outcomes available
Target Organization
Danone
Description: A leading global manufacturer and producer of dairy and nutritional products, operating multiple direct-to-consumer (D2C) brand sites.
Industry:Food & Beverage, Consumer Packaged Goods