Madison Logic
Industry
B2B Marketing
Healthcare
Financial Services
2 more industry(es)Vanilla by Higher Logic more than Doubles Average Deal Size while Accelerating the Buyer’s Journey
Summary
Vanilla by Higher Logic implemented Madison Logic’s multi-channel ABM solutions to improve account engagement, deal size, and pipeline conversion. As a result, they significantly increased pipeline co...
Products
Software
ML Platform
A platform providing enhanced visibility into account engagement and marketing influence on pipeline and revenue.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Challenges
- Low conversion of MQLs (Marketing Qualified Leads) to SQLs (Sales Qualified Leads).
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
4 more challenges available
Solutions
- Adopted a full-funnel, multi-channel ABM (Account-Based Marketing) strategy.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
4 more solutions available
Outcomes
- Pipeline contribution for target accounts increased by 50%.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
5 more outcomes available
Target Organization
Vanilla by Higher Logic
Description: Provider of community platform solutions focused on increasing engagement and opportunities for sales through digital and account-based marketing strategies.
Industry:Community Platforms, Software, B2B Marketing