MediaRadar
Industry
Media
Healthcare
1 more industry(es)MediaRadar's Impact on Media Planning for a Content Marketing Company
Summary
The case study explores how a Media Director at a Chicago-based content marketing company uses MediaRadar's advertising intelligence platform to improve media planning by identifying industry trends a...
Products
Software
MediaRadar
An advertising intelligence platform that provides timely and actionable cross-format advertising data.
Challenges
- Media Planners face difficulties navigating quickly shifting markets and managing client expectations with outdated tools.
- Lack of real-time visibility into operations
1 more challenges available
Solutions
- MediaRadar offers a fast and intuitive advertising intelligence platform with quick access to cross-format advertising data.
Outcomes
- Media Planners can quickly create timely and accurate reports on competitor or product category spending overviews.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Target Organization
Unknown
Description: A content marketing company serving national brands.
Industry:Content Marketing