Is your portfolio proving ROI
or just claiming it?
G2 tells you what customers think. We analyzed 35,881 case studies across 32 PE firms to show what they can actually prove.
What is PE Madness
March Madness…for value communication
PE Madness is a bracket-style competition that evaluates how well top private equity firms' portfolio companies communicate business value to customers.
Here's what's in store:
Who's driving the greatest value, and what they're doing that works
Never-before-seen ROI data and competitor benchmarks
Exclusive cross-portfolio company value performance reviews
Best practices for GTM leaders to reach best-in-class value communication
To further explain PE Madness, here's Emmy-Award-winning sportscaster Scott Reiss
What This Replaces
G2 and Gartner tell you what people say. ValueHub shows what they can actually back up.
32 PE Firms.
Who Proves the Most Value?
How PE Madness Works
1We review portfolio company value communication
We assess how portfolio companies articulate value across key buyer touchpoints like ROI metrics, benchmarks, and proven customer stories. We track these extensively in ValueHub
2Firms advance based on the strongest value signal
The firm whose portfolio shows clearer, more compelling value communication wins the matchup and advances.
3You follow along (and steal what works)
Each round includes a thought-provoking recap: what the winners do that others don't.
How We Score
Most B2B value claims are unverifiable. "Improved efficiency" means nothing without a number. ValueHub crawls public case studies and extracts the actual evidence — then scores it.
Crawl portfolio company case studies
We index every published case study, ROI calculator, and business review across all 16 PE firms' portfolio companies.
Extract value claims
AI classifies each claim as quantitative ('reduced costs by 37%') or qualitative ('improved customer satisfaction'). Quantitative claims score higher.
Calculate ValueScore™
Each portco gets a 0-100 score based on volume, specificity, and recency of value evidence. Scores aggregate up to the PE firm level.
Rank and seed the bracket
PE firms are ranked by aggregate ValueScore™ and seeded across four regions. Standard March Madness format. 1 vs 8, 2 vs 7, etc.
Qualifying criteria
Private Equity firms selected to compete in PE Madness have each met our qualifying standards:
- •Assets under management (AUM) of at least $1B
- •At least 20 portfolio companies (portcos)
- •At least 10 customer case studies per portco
Data source: All data from publicly available case studies and business documents. No proprietary PE firm data used. No pay-to-play. Just evidence.
Want the full recap with key takeaways?
PE Operating Partners:
Spot which portfolio companies have the strongest value narrative (and which need help)
Build a repeatable value communication playbook across the portfolio
Portfolio GTM Leaders:
Improve pipeline conversion with clearer, quantified value messaging
Reduce discounting by making ROI obvious earlier
Arm CS with executive-ready proof for renewals and expansion
Tournament Overview
Tournament Schedule
Ready to Join the Action?
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