Where Private Equity Firms battle on delivered value, not buckets.
The Best Value Story Wins
Most sales aren't lost because the product is weak. They're lost because the value isn't clear. ValueCore's PE Madness ranks the top private equity firms by how effectively their portfolio companies communicate business value to prospective and current customers.
What is PE Madness
March Madness…for value communication
PE Madness is a bracket-style competition that evaluates how well top private equity firms' portfolio companies communicate business value to customers.
Here's what's in store:
Which Private Equity firm portfolios claim the most value delivered to customers
First-of-its-kind ROI data statistics and competitor benchmarks
Exclusive cross-portfolio company value performance reviews
Best practice statistics for GTM leaders and PE firm operating managers
To further explain PE Madness, here's Emmy-Award-winning sportscaster Scott Reiss
How PE Madness Works
1We review portfolio company value communication
We assess how portfolio companies articulate value across key buyer touchpoints like ROI metrics, benchmarks, and proven customer stories. We track these extensively in ValueHub
2Firms advance based on the strongest value signal
The firm whose portfolio shows clearer, more compelling value communication wins the matchup and advances.
3You follow along (and steal what works)
Each round includes a thought-provoking recap: what the winners do that others don't.
How We Score
Most B2B value claims are unverifiable. "Improved efficiency" means nothing without a number. ValueHub crawls public case studies and extracts the actual evidence — then scores it.
Crawl portfolio company case studies
We index every published case study, ROI calculator, and business review across all 16 PE firms' portfolio companies.
Extract value claims
AI classifies each claim as quantitative ('reduced costs by 37%') or qualitative ('improved customer satisfaction'). Quantitative claims score higher.
Calculate ValueScore™
Each portco gets a 0-100 score based on volume, specificity, and recency of value evidence. Scores aggregate up to the PE firm level.
Rank and seed the bracket
PE firms are ranked by aggregate ValueScore™ and seeded across four regions. Standard March Madness format. 1 vs 8, 2 vs 7, etc.
Data source: All data from publicly available case studies and business documents. No proprietary PE firm data used. No pay-to-play. Just evidence.
32 PE Firms.
Who Proves the Most Value?
Want to Maximize the Value You Show Your Customers?
PE Operating Partners:
Spot which portfolio companies have the strongest value narrative (and which need help)
Build a repeatable value communication playbook across the portfolio
Portfolio GTM Leaders:
Improve pipeline conversion with clearer, quantified value messaging
Reduce discounting by making ROI obvious earlier
Arm CS with executive-ready proof for renewals and expansion
What This Replaces
G2 and Gartner tell you what people say. ValueHub shows what they can actually back up.
Tournament Overview
Tournament Schedule
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