Crayon
How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch.
Summary
Alteryx transformed its competitive intelligence (CI) function by implementing Crayon, resulting in a significant increase in battlecard adoption, faster updates, and broader enablement across its glo...
Value Drivers
Challenges
- Reliance on outdated and manual sources (e.g., Google Alerts, PDFs) for competitive intelligence.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
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Solutions
- Implementation of Crayon's competitive intelligence platform to digitally transform CI processes.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
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Outcomes
- 40% increase in battlecard adoption across thousands of users within the first 60 days.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
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Products
Software
Crayon
A competitive intelligence software platform used to enable company-wide access to competitive insights and battlecards.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
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Target Organization
Alteryx
Description: A global analytics automation software company providing data analytics and business intelligence solutions.
Industry:Analytics Automation Software