Crayon
Customer Stories: Competitive Intelligence Success with Crayon
Summary
This collection of case studies highlights how organizations across various industries use Crayon's competitive intelligence platform to increase sales effectiveness, boost win rates, and drive operat...
Value Drivers
Challenges
- Low adoption of competitive intelligence resources among sales teams
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Implementation of Crayon competitive intelligence platform
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- 40% increase in battlecard adoption across thousands of users in the first 60 days (Alteryx)
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
7 more outcomes available
Products
Software
Crayon Competitive Intelligence Platform
A platform for gathering, analyzing, and distributing competitive intelligence to sales and marketing teams.
Target Organization
Multiple (e.g., Alteryx, Salsify, Cognism, Kong, ConnectWise, Viant, ZoomInfo, Rapid7, Fuze, Flatiron Health, Klaviyo, Amerifirst, Upserve, Rauland AMETEK, Mastercard, Kyriba, ENA, Dropbox, MURAL)
Description: Organizations across software, healthcare, financial services, marketing, and technology sectors seeking to enhance their competitive intelligence and sales enablement capabilities.
Industry:Software, Technology, Financial Services