mParticle by Rokt
Boost Customer Lifetime Value with mParticle
Summary
The case study explores how mParticle's data solutions help businesses enhance customer lifetime value by delivering better customer experiences, preventing churn, and boosting engagement through real...
Value Drivers
Challenges
- Keeping customers engaged and reducing churn
- Lack of real-time visibility into operations
1 more challenges available
Solutions
- Real-time audience activation and journey orchestration
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
3 more solutions available
Outcomes
- 40x better coupon redemption rate with geofencing and real-time personalization
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
mParticle
A real-time data platform that unifies, cleanses, and activates customer data across channels.
Target Organization
Burger King
Description: A global fast-food chain known for its burgers and Whopper sandwich.
Industry:Food and Beverage