Kaleido
Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65%
Summary
Greenfence Consumer leveraged Kaleido's blockchain-as-a-service platform on AWS to enable large-scale, secure, and transparent digital marketing campaigns, resulting in record consumer engagement and ...
Value Drivers
Challenges
- Difficulty for brands to connect directly with consumers due to complexity, uncertainty, and lack of visibility.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Deployment of Greenfence Consumer's platform on Kaleido's blockchain-as-a-service for secure, scalable, and easily managed private blockchain networks.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Achieved average marketing campaign engagement rates of 65%.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
4 more outcomes available
Products
Software
Kaleido Blockchain Business Cloud
All-in-one blockchain-as-a-service platform used to deploy and manage private and scalable blockchain networks for enterprise use.
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Sample Product 3
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2 more products available
Target Organization
Greenfence Consumer
Description: A technology company providing a mobile-centric, blockchain-enabled platform for brands to directly connect with consumers, vendors, and distributors for digital marketing and engagement programs.
Industry:Digital Marketing, Consumer Goods, Retail