Nielsen
Creator Platforms Drive Emotional Connections and Brand Outcomes
Summary
The case study explores how Raptive, a media company, leverages Nielsen Brand Impact to measure and enhance the effectiveness of creator websites in driving brand metrics for beauty, home, and CPG bra...
Value Drivers
Challenges
- Quantifying the emotional connection creators establish with their audiences
Solutions
- Nielsen Brand Impact study to quantify brand lift and perception
- Deployed real-time monitoring and analytics platform
1 more solutions available
Outcomes
- 70% higher ad recall on creator websites compared to social media
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Products
Software
Nielsen Brand Impact
A research tool commissioned by Raptive to evaluate the effectiveness of creator websites on brand metrics.
Target Organization
Raptive
Description: A media company helping over 5,000 creators monetize their websites.
Industry:Media