EX.CO
BoardingArea takes flight with 27% more global video revenue, thanks to EX.CO
Summary
BoardingArea, a network of travel websites, partnered with EX.CO to implement a video monetization strategy, resulting in significant revenue and engagement growth. By leveraging EX.CO’s video player,...
Value Drivers
Challenges
- Lack of an effective video monetization strategy; video ads were perceived as distracting.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Implemented EX.CO’s video player across BoardingArea’s network of websites, including customizations for branding and user experience.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
3 more solutions available
Outcomes
- 27% average revenue lift per site.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
7 more outcomes available
Products
Software
EX.CO Video Player
A customizable video player integrated into BoardingArea's network to serve video ads and content.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Target Organization
BoardingArea
Description: A network of 60+ business travel and frequent flyer websites providing news, information, and tips for travelers.
Industry:Digital Publishing, Travel