Mediaocean
Case study: Increasing ad verification operational efficiency
Summary
A global CPG advertiser enhanced operational workflows by automating MOAT verification implementation, significantly reducing timelines and eliminating manual processes.
Value Drivers
Challenges
- Improving operational workflows to mitigate the frustrations of a tedious and time-consuming ad trafficking process, including manual ad tag wrapping and pixel deployment.
Solutions
- Automating MOAT verification implementation across display and video via Flashtalking by Mediaocean's Campaign Manager API.
Outcomes
- Verification migration timelines reduced from five weeks to two hours.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Products
Software
Flashtalking by Mediaocean
A platform used to automate MOAT verification implementation across display and video.