OpenText
Cardlytics Case Study with OpenText Vertica Analytics Platform
Summary
Cardlytics successfully migrated to the OpenText Vertica Analytics Platform to handle its rapid growth and data-intensive needs, achieving significant business and IT improvements.
Value Drivers
Challenges
- Need for a scalable architecture to handle rapid expansion and larger data volumes
- Lack of real-time visibility into operations
1 more challenges available
Solutions
- Migrated to a new, scalable analytics platform
- Deployed real-time monitoring and analytics platform
1 more solutions available
Outcomes
- Increased customer pipeline by 10x
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
OpenText Vertica Analytics Platform
A scalable analytics platform used to accommodate data-intensive operations and rapid business growth.
Target Organization
Cardlytics
Description: A company specializing in delivering effective rewards programs through partnerships with major financial institutions.
Industry:Financial Services, Advertising