Triptease
How a 4% Price Match Discount Doubled McDreams Hotel's Metasearch CTR
Summary
McDreams Hotel tackled price undercutting on metasearch by implementing Triptease's Price Match solution, leading to increased direct bookings and revenue.
Value Drivers
Challenges
- High price disparity and undercut rate on Metasearch channels, leading to lost revenue and low conversion rates.
Solutions
- Implemented Triptease's Price Match to offer real-time price matching against OTA rates.
Outcomes
- Increased presence on Metasearch channels with a 42% contribution to total Metasearch conversions and a ROAS of 12.1X.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Products
Software
Price Match
An automated solution that offers real-time price matching against OTA rates to reduce price disparity and increase direct bookings.
Target Organization
McDreams Hotel
Description: A budget hotel located in Germany facing challenges in price disparity and conversion rates.
Industry:Hospitality