Triptease
CRM: A Hotelier's Guide — A case study with Hotel Emma
Summary
The case study explores how Hotel Emma successfully implemented a CRM system to capture guest data, manage online reputation, and enhance guest satisfaction, leading to them becoming the number one ho...
Value Drivers
Challenges
- Capturing guest data and managing online reputation as a new hotel.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Implemented a CRM system using Revinate to capture guest data, manage feedback and online reputation.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Achieved number one position in the market of 358 hotels.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
2 more outcomes available
Products
Software
Revinate
A provider of software for hotel operations, marketing, revenue management, and CRM.
Target Organization
Hotel Emma
Description: A 146-room hotel located in a 19th-century riverfront landmark and former brewhouse in San Antonio, opened in 2015.
Industry:Hospitality, Hotel Management