GoodUnited
How They Engaged Their Facebook Community and Grew Social Revenue
Summary
Make-A-Wish partnered with GoodUnited to revitalize their social fundraising program, resulting in significant growth in revenue and supporter engagement through a Facebook Challenge campaign. The ini...
Value Drivers
Challenges
- Stagnant social program growth and disengaged digital community despite strong brand recognition.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Implementation of a month-long 30-Mile Walk/Run Facebook Challenge with a paid ad strategy.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- $216,967 raised through the Facebook Challenge campaign.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
6 more outcomes available
Products
Software
GoodUnited Conversational Technology
A platform enabling organizations to engage supporters, automate communication, and manage fundraising campaigns on social media.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
1 more products available
Target Organization
Make-A-Wish
Description: A nonprofit organization dedicated to granting life-changing wishes for children with critical illnesses, aiming to create hope and improve outcomes for families in crisis.
Industry:Nonprofit, Healthcare, Children's Services