Amobee
Amobee Data Portfolio: Intelligent Targeting Solutions for a Cookieless World
Summary
The case study details how Amobee’s Data Portfolio provides marketers with versatile, insight-driven targeting solutions designed to optimize campaign performance and consumer engagement in the face o...
Value Drivers
Challenges
- The depreciation of third-party cookies, requiring marketers to find alternative targeting strategies.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
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Solutions
- Deployment of Amobee’s Data Portfolio for intelligent, cross-channel targeting.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
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Outcomes
- Amobee Smart Contextual outperformed retargeting tactics.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
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Products
Software
Amobee Data Portfolio
A suite of targeting solutions leveraging proprietary and curated data for cross-channel marketing effectiveness.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
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