Brand Knew
AVP Brand Beyond The Sand
Summary
Brand Knew transformed AVP’s digital presence and marketing, helping America’s professional beach volleyball tour reposition itself as a premier sports league and expand its fan base and revenue strea...
Value Drivers
Challenges
- Outdated, confusing online experience for AVP tournaments, causing fan frustration and information disconnect.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
- Limited automation capabilities
5 more challenges available
Solutions
- Complete website overhaul with user-friendly design, live scoring, and bracket features.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
- Introduced AI-powered automation tools
5 more solutions available
Outcomes
- Web users grew from 445,000 in 2020 to nearly 1 million in 2022.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
- Improved customer satisfaction scores by 45%
- Achieved 100% compliance with industry standards
9 more outcomes available
Products
Website / Digital Platform
AVP Website
The official digital home for AVP, featuring live scoring, bracket features, and a redesigned user interface to enhance fan engagement.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Target Organization
AVP (Association of Volleyball Professionals)
Description: America's professional beach volleyball tour, organizing national tournaments, promoting the sport, and building an engaged fan base through live events and digital media.
Industry:Sports & Entertainment, Media