Cision
Kringle Industries Partners with Cision to Improve PR and Capture Full Coverage
Summary
Kringle Industries collaborated with Cision to modernize their PR strategy, leveraging the Cision Communications Cloud to better understand public sentiment and improve engagement with their target au...
Value Drivers
Challenges
- Decline in public sentiment and belief in Santa Claus.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Adoption of the Cision Communications Cloud for media monitoring and analytics.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- 6x increase in letters to Santa year-over-year.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
Cision Communications Cloud
A platform providing social and earned media monitoring capabilities, along with an influencer database.
Target Organization
Kringle Industries
Description: A non-profit organization focused on spreading holiday cheer to children worldwide.
Industry:Public Relations, Non-profit