Flexmail
Marketing automation campagne met Geneva Tourism
Summary
Geneva Tourism collaborated with Flexmail to launch and automate a large-scale, multilingual marketing campaign aimed at boosting leisure tourism through a contest offering free hotel stays. The campa...
Value Drivers
Challenges
- Shifting Geneva’s image from a primarily business destination to a leisure tourism hotspot.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
- Poor data integration across departments
4 more challenges available
Solutions
- Implementation of a multilingual, automated marketing campaign using Flexmail to manage contest entries, follow-up emails, and segmentation.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Over 54,000 campaign participants from various countries.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
7 more outcomes available
Products
Software
Flexmail
A marketing automation and email campaign management platform used to automate and segment Geneva Tourism's contest campaign.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Target Organization
Geneva Tourism (FGT&C)
Description: Geneva Tourism and Convention Foundation (FGT&C) is responsible for promoting Geneva as a travel destination, managing local tourism taxes, welcoming and informing visitors, and organizing major tourist events such as the Geneva Festival.
Industry:Tourism, Hospitality, Event Management