Folloze
How Folloze and 6sense Integration Boosts Top-of-Funnel Marketing Campaigns
Summary
Folloze integrated 6sense Revenue AI™ to transform its top-of-funnel marketing, resulting in highly personalized, account-based campaigns that significantly increased engagement, pipeline, and sales a...
Value Drivers
Challenges
- Unreliable segmentation due to poor quality data in the previous ABM and sales intelligence platform.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Integration of 6sense Revenue AI™ with Folloze platform to leverage predictive intent data and enhance account targeting.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
- Integrated data across all business functions
4 more solutions available
Outcomes
- 1,244% increase in known engagement a week after resuming campaigns.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
- Automated 70% of manual processes
- Enhanced decision-making with unified analytics
- Strengthened security posture and reduced vulnerabilities
- Improved customer satisfaction scores by 45%
8 more outcomes available
Products
Software
Folloze Buyer Experience Platform
A platform that delivers personalized, data-driven marketing campaigns and customized buyer journeys.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
Sample Category
Sample Product 3
Sample product description for demonstration purposes.
2 more products available
Target Organization
Folloze
Description: A B2B marketing technology company specializing in personalized, data-driven buyer experiences and marketing campaign optimization.
Industry:B2B Marketing, Software