GetThru
Case Study Fairfield University: Creating authentic relationships with next generation donors using P2P texting
Summary
Fairfield University used ThruText P2P texting to build authentic relationships with young alumni and students, enhancing engagement, event attendance, and donor participation. The initiative enabled ...
Value Drivers
Challenges
- Difficulty building real, lasting relationships with students and young alumni amidst changing communication preferences.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Implemented peer-to-peer texting (ThruText) for alumni and student engagement.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
- Modernized legacy systems with new technology stack
3 more solutions available
Outcomes
- Texting enabled scalable, authentic relationship-building with students and alumni.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
- Improved data accuracy and accessibility by 85%
4 more outcomes available
Products
Software
ThruText
A peer-to-peer texting platform used for engaging alumni and students, collecting event RSVPs, and facilitating fundraising conversations.
Target Organization
Fairfield University
Description: Private university focused on higher education, alumni engagement, and fundraising.
Industry:Higher Education