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How Hootsuite Boosts Reach, Recruiting, and Revenue with Employee Advocacy

Summary

Hootsuite revitalized its employee advocacy program using Hootsuite Amplify, achieving significant improvements in reach, recruiting, and revenue by engaging employees across departments to share rele...

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Products

Software

Hootsuite Amplify

A tool used by organizations to manage employee advocacy programs effectively.

Challenges

  • Internal employee advocacy program had lost focus
  • Lack of real-time visibility into operations
  • Difficulty in scaling current infrastructure
  • High operational costs due to legacy systems

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Solutions

  • Revamping the employee advocacy program with a focus on cross-departmental relevance
  • Deployed real-time monitoring and analytics platform
  • Migrated to cloud-based scalable infrastructure

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Outcomes

  • 250% year-over-year increase in sourced revenue
  • Achieved 24/7 real-time visibility and monitoring
  • Successfully scaled operations to support 3x growth

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