Keen Decision Systems
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Summary
This case study demonstrates how Keen Decision Systems' next-generation marketing mix platform helps brands optimize their marketing spend, achieve real-time measurement, and drive significant increas...
Value Drivers
Challenges
- Traditional MMM is costly, slow, inflexible, and delivers outdated, non-actionable reports.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Implementation of Keen's next-generation marketing mix platform for real-time performance measurement and predictive/prescriptive planning.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Clients typically achieve a 25% increase in marketing performance within the first 6 months.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
Keen Marketing Mix Platform
A future-powered software platform providing real-time marketing performance measurement, predictive and prescriptive planning, and optimization of marketing spend across all channels.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
1 more products available
Target Organization
unknown
Industry:Marketing and Advertising, Consumer Brands