NowSignage
SPAR Demonstrates the Value of Retail Media Networks in Grocery
Summary
SPAR, a global convenience store franchise, implemented a retailer-owned Retail Media Network with NowSignage, achieving significant sales increases and advertising revenue gains through digital signa...
Value Drivers
Challenges
- Maximizing new revenue streams and sales in a highly competitive retail environment.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
- High operational costs due to legacy systems
3 more challenges available
Solutions
- Implementation of a retailer-owned Retail Media Network using NowSignage digital signage and analytics.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- 14.8% increase in sales in locations with aisle screens and POS screens compared to those without media.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
NowSignage Digital Signage Platform
A platform for managing digital displays and retail media networks in-store, enabling targeted advertising and analytics.
Sample Category
Sample Product 2
Sample product description for demonstration purposes.
1 more products available
Target Organization
SPAR
Description: Global convenience store franchise operating grocery retail stores worldwide.
Industry:Retail, Convenience Stores, Grocery