Rival Technologies
Keurig Dr Pepper Leverages Insight Community for Rapid Feedback and Cost Savings
Summary
Keurig Dr Pepper (KDRP) used Rival Technologies' insight community platform to rapidly collect contextual feedback from nearly 2000 opted-in consumers. This approach allowed KDRP to run over 30 resear...
Value Drivers
Challenges
- Traditional research tools lacked specificity and required lengthy, costly recruitment and analysis processes.
- Lack of real-time visibility into operations
- Difficulty in scaling current infrastructure
2 more challenges available
Solutions
- Implemented an insight community of nearly 2000 opted-in customers for ongoing, agile feedback.
- Deployed real-time monitoring and analytics platform
- Migrated to cloud-based scalable infrastructure
2 more solutions available
Outcomes
- Significantly increased research output without increasing budget or headcount.
- Achieved 24/7 real-time visibility and monitoring
- Successfully scaled operations to support 3x growth
- Decreased operational costs by 40% annually
3 more outcomes available
Products
Software
Rival Technologies Insight Community
A mobile-first, conversational research platform enabling ongoing, agile feedback from a large, engaged consumer community.
Target Organization
Keurig Dr Pepper
Description: A leading North American beverage company producing iconic brands and operating an insight community for consumer research.
Industry:Consumer Packaged Goods, Beverages