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Viant

Overview
Case Studies & Documents

Viant Overview

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Reference Link
91ValueScore™

Viant, a pioneer in people-based digital advertising on the open web, empowers marketers with cookieless targeting, measurement and innovative analytics tools.

EXCELLENT · 75–100What a 91 means

Excellent at proving value

Viant consistently quantifies and communicates ROI. Its public record includes a deep library of case studies with measurable outcomes.

Poor0–24
Average25–49
Good50–74
Excellent75–100
NO VALUE MODEL YET

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Key Findings

Industries

  • •Auto
  • •B2B
  • •Casino & Online Gambling
  • •CBD
  • •CPG
  • •Education
  • •Entertainment
  • •Gaming
  • •Healthcare
  • •Politics
  • •QSR
  • •Retail
  • •Travel & Tourism

Featured Products

  • •Viant AI
  • •Demand Side Platform
  • •Programmatic Buying & Planning
  • •Omnichannel Marketing
  • •Identity Resolution
  • •Household ID™ Technology
  • •Direct Access
  • •Data Platform
  • •Machine Learning Optimization
  • •Advanced Reporting
  • •Connected TV Advertising
  • •Audio
  • •Display
  • •Digital Out-of-home
  • •In-Game
  • •Mobile
  • •Native
  • •Onboarding
  • •Audience Insights