Governed value intelligence for B2B revenue teams
Your revenue is more fragile than your dashboard admits. But it doesn’t have to be.
Stacks are consolidating. Budgets are contracting. Buyers think AI lets them build it themselves. Proving value is how you push back.
What’s pressuring revenue
Cost Pressure to Consolidate the Stack
Budgets tighten and procurement demands fewer vendors, deeper discounts, and proof of ROI on every renewal.
GTM Can’t Prove Value
Without a governed way to model ROI, reps can’t defend price, deals stall in procurement, and champions go quiet.
AI DIY Build Frenzy
Buyers believe AI lets them build it in-house, so evaluations stall, urgency disappears, and deals quietly die on the vine.
The result
The platform
The GTM Pillar You Can No Longer Live Without:Value Intelligence
ValueCore is a governed value intelligence platform for B2B revenue teams: one ROI model, backed by ValueHub’s 1M+ ingested case studies. See customer value evolve over the life of the relationship. Tell the best story against each competitor while logging their prices. Built-in value coaching for each rep in every deal.
Marketing
Calculate ROI at first touch
Sales
Quantify value during discovery
Customer Success
Automate renewal proof
One value framework, refined over the customer lifetime.
The fix
Cost pressure
AI DIY frenzy
Can’t prove value
Proof of value pushes back
ValueCore gives revenue teams a governed platform to quantify, visualize, and prove impact across the entire customer journey, so cost pressure and AI DIY evaluations stop being fatal.
Step 01 · Launch fast
Launch fast
Go live in a day with a governed, interactive ROI app your sellers will want to use.
- Your existing spreadsheet, imported
- Governed model live in a day
- No multi-quarter implementation
Step 02 · Integrate everywhere
Integrate everywhere
Sync with CRM, data enrichment, and call recording platforms to eliminate manual work.
- CRM opportunity sync
- Account enrichment on import
- Call recording insights attached
Step 03 · Prove and scale impact
Prove and scale impact
Deliver dynamic visuals, cited sources, and analytics that connect value to outcomes, the same number every time.
- Cited sources on every assumption
- Analytics tied to closed outcomes
- The same governed number, every deal
The gap you can close
Your solution delivers real value. Your buyers just can’t prove it to their CFO.
Your product delivers more value than you can prove, which means you’re leaving revenue on the table and deals to chance.
What your champion walks into the review with
- The CFO only approves what the buyer can prove.
Why the proof goes missing
Disconnected stories
Marketing describes fuzzy outcomes, sales pitches features, finance demands numbers.
Unproven ROI
Without credible, quantified proof, value gets lost in translation.
Misaligned expectations
When buyers see promise and CFOs see risk, deals slow and discounting grows.
In their words
Hear from teams closing the gap
Value program lead
“With the help of ValueCore we have been able to deploy a self-service model and extend the value program across our entire set of GTM teams.”
Self-service model, every GTM team
Global head of value engineering
“The value we’ve seen since rollout has been tremendous. It’s helped us scale globally, drive productivity, and close more business.”
Scaled globally after rollout
VP sales enablement
“The ValueCore platform is comprehensive and supports the entire
sales cycle. We deployed it quickly and had great user adoption.”
Deployed fast, adopted widely
Teams running on ValueCore
Interactive ROI apps your team actually wants to use
ValueCore turns your existing ROI models and case studies into interactive apps your team can use immediately, before the next renewal cycle or budget review hits.
Share your model
Upload your ROI spreadsheet, sales deck, and discovery questions. No model yet? We’ll build one.
We make it live
Our platform transforms your content into a dynamic interactive ROI app, complete with visuals and cited assumptions. Easily accessible in Claude via our MCP integration.
Start value-selling
Reps use it in days, armed with proof that wins deals, defends price, and
survives procurement.
- Why ValueCore?
Built by people who have shipped this before.
Deep value selling bench
experts with decades of experience building ROI models
Proven AI expertise
we know how and where to use AI to accelerate your value selling journey
We understand sellers
and we know why they’ve struggled with ROI tools, and what it takes to drive adoption at scale
Where revenue fragility shows up for you
The same three forces, five different vantage points.
Sales
Defend price, close faster
Run smarter discovery, quantify pain, and defend price with confidence when procurement pushes back.
Marketing
Qualify real intent
Turn static messaging into interactive, persona based ROI tools that capture demand and align to real pain.
Customer Success
Protect the renewal
Automate QBRs with realized value data, defend revenue before cost pressure puts you on the chopping block.
Finance
Get a forecast you trust
Defensible ROI models and business cases that withstand scrutiny and accelerate approvals.
See the fit
Value Engineering
Scale past the spreadsheet
Turn static messaging into interactive, persona based ROI tools that capture demand and align to real pain.
See the fit
It’s already working, not just in theory
Cornerstone OnDemand, with faster
deal cycles
By Lenovo on one governed model, globally
BlackLine, after moving off Excel
and PowerPoint
Revenue fragility is the disease. Proof of value is the inoculation.
See how ValueCore turns your ROI story into governed proof that survives procurement, AI DIY evaluations, and your own CFO.