Glossary

Account-Based Selling

Learn what Account-Based Selling is, its key steps, benefits, challenges, and how to implement it to close high-value deals and align teams around key accounts.
Learn more…

Annual Contract Value

 Learn what Annual Contract Value (ACV) means, how to calculate it, and how it helps in tracking revenue performance and forecasting in B2B sales.
Learn more…

Average Deal Size

 Learn what Average Deal Size means in sales, how to calculate it, why it’s an important KPI, and how to increase it for better revenue generation.
Learn more…

BANT

Discover how the BANT sales methodology works, its steps and how to implement it for better sales outcomes in your organisation.
Learn more…

Business Value Calculator

A Business Value Calculator is a quick and easy tool that gives potential buyers a look at how valuable a product or service is, taking each of the following into consideration: annual earnings, excess compensation, and level of risk.

Business Value Proposition

A Business Value Proposition is a unique value statement that includes a company’s promise to its customers. A strong value proposition should:


  • Identify all the benefits of your product or service
  • Quantify the value of these benefits
  • Address your customer’s articulated and latent pain points
  • Connect your product/ service’s value to your buyer’s problem
  • Differentiate from the competition
  • Challenger Sale

CAC

Learn what Customer Acquisition Cost (CAC) is, why it matters for sales and finance teams, how to calculate it, industry benchmarks, and proven strategies to optimize this critical KPI for sustainable business growth.
Learn more…

CAC Payback Period

 Learn what CAC Payback Period is, how to calculate it, why it’s an essential sales KPI, and how to improve it for better financial health and faster revenue growth.
Learn more…

Challenger Sale

Explore the Challenger Sale methodology, its key steps, advantages, and implementation tips to improve your B2B sales effectiveness. Learn more…

Challenger Sales Model

The Challenger Sales Model is a sales approach in which the seller actively teaches their prospect, tailors their sales process, and takes control of the customer conversation. The Challenger Sales Model believes that anyone can become a Challenger if they build the right combination of skills.

Closing

 Learn about the closing stage in the sales cycle, why it’s critical to the sales process, and how to effectively close deals and drive revenue for your business.
Learn more…

Competitive Advantage

Discover what competitive advantage means, why it’s essential for business success, and how to build and sustain a competitive edge in today’s marketplace.
Learn more…

Consultative Selling

Learn what consultative selling is, its key steps, pros and cons, and how to apply it to close bigger, value-driven deals in complex B2B sales.
Learn more…

Cost-Benefit Calculator

Learn how a cost-benefit calculator helps businesses evaluate investments and make data-driven decisions by comparing the costs and benefits of various options.
Learn more…

Cost Reduction

 Explore cost reduction strategies that can improve efficiency and drive profitability in your business. Learn how cost-cutting measures can become key value drivers for growth.
Learn more…

Customer Lifetime Value

Discover what Customer Lifetime Value (CLV) is, why it’s a cornerstone metric for sales and finance teams, how to calculate it, industry best practices, and actionable strategies to increase CLV for sustainable business growth.
Learn more…

Customer Retention

Learn the importance of customer retention as a value driver, the strategies for improving retention rates, and how keeping customers can drive long-term business success and profitability.
Learn more…

Deal Forecasting

Learn about deal forecasting in the sales cycle, why it’s critical for revenue planning, and how to accurately predict sales outcomes to improve your sales strategy and decision-making.
Learn more…

Digital Engagement

Digital engagement refers to anything involving interactions that take place online. These interactions include digital tools and listening and interacting with prospects online.

Discovery Call

 Learn about the discovery call in the sales cycle, why it’s a crucial stage for understanding customer needs, and how to conduct an effective discovery call that sets the stage for a successful sales process.
Learn more…

Efficiency Gains Calculator

Learn how an efficiency gains calculator helps businesses assess operational improvements, quantify time and cost savings, and maximize productivity through data-driven decision-making.
Learn more…

Gap Selling

Learn how Gap Selling uncovers buyer challenges, defines the value gap, and boosts close rates. Explore its steps, benefits, and how to implement it effectively.
Learn more…

Growth Hacking Strategy

This strategy focuses on maximizing the growth of a business; the goal is to acquire high-value customers while minimizing cash outlay.

Implementation Cost Estimator

Discover how an implementation cost estimator helps businesses accurately predict the costs of project implementation, providing insights for better budgeting, resource allocation, and decision-making.
Learn more…

Lead Qualification

 Learn what lead qualification is, why it’s a crucial stage in the sales cycle, and how to effectively qualify leads to increase sales efficiency and conversion rates.
Learn more…

Lead Scoring Tools

These tools allow you to attach a number value (score) that indicates how qualified (or not qualified) a prospect is.


Lead Value Calculator

This calculator outputs the total value of each of your leads, allowing you to forecast sales and justify your spend on your various prospective customer segments.

Lead Segmentation

Lead segmentation is the process of breaking your prospects down into smaller, segmented lists based on their marketing activities, demographics, and pain points. This allows you to send more relevant marketing messages.

Lead to Customer Rate

 Learn what Lead to Customer Rate means, how to calculate it, why it’s important as a sales KPI, and how to optimize your conversion rate to drive growth.
Learn more…

MEDDIC

Discover how the MEDDIC sales methodology works, its steps, pros and cons, and how to implement it for better sales outcomes in your organization.
Learn more…

MEDDPICC

Discover how the MEDDPICC sales methodology works, its steps, pros and cons, and how to implement it for better sales outcomes in your organization.
Learn more…

Miller Heiman

This sales process ensures that salespeople are fully covering an 
account by creating opportunities, managing opportunities, and managing relationships.

Monthly Recurring Revenue

 Learn what Monthly Recurring Revenue (MRR) is, how to calculate it, why it’s important for tracking business health, and how to improve it in your sales strategy.
Learn more…

Objection Handling

Learn the importance of objection handling in the sales cycle, effective strategies for overcoming objections, and how mastering this stage can increase your sales conversions.
Learn more…

Operational Efficiency

 Explore the importance of operational efficiency as a value driver, the strategies for optimizing operations, and how improving efficiency can boost profitability and growth.
Learn more…

Payback Period Calculator

Learn how a payback period calculator helps businesses determine how long it takes to recoup an investment, and why it’s a crucial tool for making informed financial decisions.
Learn more…

Post-Sale Handoff

 Learn about the post-sale handoff stage in the sales cycle, why it’s crucial for customer satisfaction, and how to ensure a smooth transition from sales to delivery for successful implementation.
Learn more…

Pricing Comparison Calculator

Learn how a pricing comparison calculator helps businesses evaluate and compare different pricing options, enabling smarter purchasing decisions and maximizing value.
Learn more…

Procurement

The process of making buying decisions under scarce conditions. 
It involves selecting vendors, setting payment terms, and 
negotiating contracts.
Learn more…

Productivity Gains

 Explore how productivity gains act as a key value driver, the strategies to increase efficiency, and how improving productivity can accelerate business growth and profitability.
Learn more…

Proposal Stage

 Learn about the proposal stage in the sales cycle, its importance, and how to craft a compelling proposal that drives conversions and moves prospects towards a closed deal.
Learn more…

Quota Attainment

Learn what quota attainment means in sales, how it’s calculated, why it matters, and how to improve it with benchmarks, examples, and actionable strategies.
Learn more…

Regulatory Compliance

Learn the importance of regulatory compliance as a value driver, the strategies for ensuring compliance, and how meeting legal requirements can drive business stability and growth.
Learn more…

Revenue Growth

Learn what revenue growth means as a value driver, how to achieve it, and why it’s critical for driving profitability and long-term success in business.
Learn more…

Revenue Impact Calculator

Learn how a revenue impact calculator helps businesses assess the financial impact of strategic decisions, measure growth, and optimize revenue generation efforts.
Learn more…

Risk Mitigation

Understand the importance of risk mitigation as a value driver, the strategies for identifying and managing risks, and how reducing risks can improve your business’s stability and profitability.
Learn more…

ROI Analysis

After calculating your ROI, look at the ratio to determine your standing. 5:1 is considered a strong ROI.

ROI-based Selling

This form of sales serves as a building block to value-based selling. In this method alone, a salesperson provides a return on investment analysis to a prospect in the forms of charts, graphs, and percentages.
Learn more…

ROI Calculator

Learn how an ROI (Return on Investment) calculator helps businesses assess profitability, make informed decisions, and optimize investments. Understand its key features and benefits.
Learn more…

ROI Calculator / ROI-generator

This tool outputs your company’s ROI in addition to other useful information such as risk.
Learn more…

ROI Tool

ROI (Return on Investment) tools are interactive web-based calculators that help buyers and sellers gain a mutual understanding of the operational and financial value of the vendor’s solution.

Sales Assessment Ratio

This ratio shows the value of a product or service to its selling price.

Sales Cycle

The start-to-finish process that businesses undergo when selling a product/service to a customer.

Sales Effectiveness

A salesperson’s ability to win each stage of the customer buying process, earning their business on fair terms and in the appropriate time frame.

Sales Enablement

The practice of connecting people and resources that provide necessary touchpoints along the customer journey. A strong sales enablement strategy works with marketing and customer success teams to gain a thorough understanding of the buying cycle, find knowledge gaps, and create content that communicates value.
Learn more…

Sales Methodology

A framework that outlines how your sellers approach each phase of the sales process. While a sales process describes a sequence of stages required for success, a sales methodology introduces discipline through a system of principles and best practices that translate into seller actions.

Sales Platform

The digital channel used to sell a product or service. All sales activities take place over this platform (ex. Salesforce).

Sales Presentation App

A digital application that allows you to create visually appealing ad relevant sales presentations right at your fingertips.


Sales Productivity Calculator

Learn how a sales productivity calculator helps businesses assess and improve sales team efficiency, offering valuable insights for optimizing performance and driving revenue.
Learn more…

Sandler Training

A sales methodology that looks at the selling process from a leadership perspective, rather than the traditional technique-building lens.

Sales Velocity

 Learn what sales velocity is, why it’s a critical KPI for sales and finance teams, how to calculate it, and actionable strategies to accelerate your revenue pipeline for scalable growth.
Learn more…

Service-based Selling

The process of listening to customer needs and addressing them 
directly, as well as knowing when to take control and close a sale to 
drive business growth.

SNAP Selling

Explore SNAP Selling — a sales methodology built for busy B2B buyers. See how to simplify, align, and scale your sales strategy in enterprise deals.
Learn more…

Solution Presentation

 Learn about the solution presentation in the sales cycle, why it’s a crucial stage, and how to craft a compelling presentation that drives conversions and closes deals.
Learn more…

Solution Selling

A sales methodology that focuses on a prospective customer’s specific issues or pain points to offer a product/service that provides a solution to their unique needs.

SPIN Selling

Learn how SPIN Selling works, its key questions, benefits, and how to apply it to close complex B2B deals with greater confidence and impact.
Learn more…

TCO Calculator

A web-based calculator that compares the TCO of one to several alternatives.
Learn more…

Time Savings

 Discover the importance of time savings as a key value driver, the strategies to achieve it, and how reducing time spent on tasks can boost productivity and profitability.
Learn more…

TCO (Total Cost Ownership)

The purchase price of a particular good or service plus total operational costs. This value allows customers to understand a product’s costs and value over time. Having a lower TCO is a better value from a long-term standpoint.
 

Value-based Selling

Value-based Selling refers to understanding why your product/service is valuable to your customers and being able to communicate that value to prospects during the sales cycle.
Learn more…
 
The difference between a customer’s current value (i.e., spending history) and the total value they might generate overtime by purchasing more products/services from a company.
 

Value Management

Improving and sustaining a balance between the wants and needs
of prospects/customers and the resources needed to exceed their standards.

Value Marketing

A customer’s evaluation of one of your product/service’s benefits and costs in comparison to another.

Value Realization

The process of communicating tangible or actual business value to a prospect during the sales cycle.

Value Realization Calculator

Learn how a value realization calculator helps businesses assess the financial and operational benefits of their investments, providing clear insights into value delivery and ROI.
Learn more…

Value Selling

Explore how Value Selling helps you sell with impact. Understand the process, benefits, and how to close complex B2B deals with confidence.
Learn more…

Win Rate

 Understand what win rate means in sales, how to calculate it, why it matters as a financial KPI, and what you can do to improve it across your sales funnel.
Learn more…

Deploy interactive ROI tools across
your funnel—without slowing down your team

From lead capture to QBRs, ValueCore helps you launch ROI tools where they’ll have the most impact—without adding overhead. Want expert help mapping it out?