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ValueCore recently initiated a “We Buy Ugly Spreadsheets campaign.” What is this about, and why did we do this?

ValueCore Team

Published on October 21, 2022

Who is this for?

In our experience as a SaaS vendor to large and small B2B sales and marketing organizations over the past decade, the substantial majority use spreadsheets heavily for both internal (forecasting, internal decision-making) and external communications (with customers and partners).

Our “ugly spreadsheets” campaign is focused on B2B sales and marketing professionals who have a practice of sharing prospective ROI/ TCO forecasting information with customers and partners, where the source of the information is a spreadsheet that enables sensitivity analysis.

Is this offer funny, or is this real?

This is very real.

The point is that buyers who make decisions based on information provided by vendors usually evaluate the information via a committee, and the committee is comprised of all types of humans, including visual learners, linear thinkers, skeptics, and optimists.

In most cases, the tabular formats of spreadsheets, and limited charting options, are unappealing or not as compelling as they could be, at least to a substantial percentage of the constituents.

Visual presentations prevail

According to studies, 90% of the information transmitted to the brain is visual.  And further, presentations that contain various types of visuals are most effective.  Presentations containing bar charts, pie charts, icons, graphics, and various font types and colors are most attractive and comprehended.

So which spreadsheets are ugly?

We use the term “ugly” loosely.  Given the context above, in our experience, all spreadsheets are “uglier” than what they could be…which is where we come in.

Our offer

Our offer is to convert your existing spreadsheet into a dynamic selling application that can be used by your sales, partner, or customer success teams with customers. We will utilize the visual content produced by your marketing team (PPT/ GoogleSlides presentations, etc.) to create a very dynamic experience.  Trust us, you’ll be impressed by our speed and capability!

We have the most flexible architecture in the market, and our customers are truly delighted.  See our G2 reviews here to see what we mean!

Our hope

Our hope is that you will be so delighted by what you see, that you are interested in deploying the application to your team, and optionally synchronizing the data with your CRM to automate the population of the data.

We’re so confident that a substantial percentage of you will be interested, given our flexible pricing model that understands this is an unbudgeted item, that we’re willing to pay you for your model and your time!

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