Deployment Best Practices
The ROI results can be outrageous…or boring
ROI Conversation Pitfalls
Conversations about ROI don’t always go well. Here are a few reasons these discussions might not be productive:
- Assumptions not based on reality
- Buyers don’t only care about dollars
- ROI message isn’t relevant to buyer persona
- Buyer does not have data available to populate the model
When you are ready to deploy, keep these best practices in mind:
- Start small – either by product, sales team, or customer segment
- Survey your existing happy customers for value drivers
- Show, don’t tell, and use your customer’s language
- Leverage publicly available sources for industry standard data and customer data
- Find and incentivize an internal champion to drive success
- Celebrate sales success driven by value selling model
Deploy interactive ROI tools across
your funnel—without slowing down your team
From lead capture to QBRs, ValueCore helps you launch ROI tools where they’ll have the most impact—without adding overhead. Want expert help mapping it out?
