eBook: ROI vs TCO Calculations – Pros and Cons

What’s Inside?

When is it more appropriate to use ROI vs TCO when evaluating an investment? As a seller, you need to know how your buyer thinks about these two methods, and pros and cons of each.

Core Insights

  • Practical Comparisons: Understand the differences between ROI and TCO and their applications.
  • Strategic Application: Learn practical ways to compare these metrics to evaluate investments.
  • Pros and Cons: TCO and ROI have pros and cons that may make either one (or both) more appropriate based on your buyer’s frame of reference.

Perfect for sellers and value practitioners, this guide helps refine your approach to presenting TCO or ROI when talking value with buyers.

Download Now and enhance your value selling with expert insights on ROI and TCO.

Download eBook


ValueCore

10/05/2022

eBook

Explore More

Ultimate Guide to Customer Value Management

11/17/2022

Every major purchase has a business buyer, technical buyer, and financial buyer. To be part of the conversation with any of these C-Suite executives, it’s crucial to understand their vernacular. If you can articulate the economic impact of your solution, you can be part of a bigger conversation. Download the eBook and learn how to communicate value in their language so you can start closing deals NOW.

eBook: ROI Models Help Drive The Buyer’s Journey

11/03/2022

When we think of what’s important in the buyer’s journey, we think of needs, solutions, price, risk, economic impact, cash flow, and value. What starts out as a high priority at the beginning of a buyer’s journey may be insignificant at the end. Learn to leverage your value throughout the buyer’s process.

Maximize Your Sales with Our Google Sheets Integration