eBook: ROI vs TCO Calculations - Pros and Cons

eBook: ROI vs TCO Calculations – Pros and Cons

While ROI considers the cost over a fixed period and the value the investment can deliver, TCO is a prerequisite when price is a primary consideration since it looks at the total cost. The financial buyer cares about ROI, TCO, and value. Download our eBook today and you’ll be prepared to have the discussion with the financial buyer!.

When is it more appropriate to use ROI vs TCO when evaluating an investment? As a seller, you need to know how your buyer thinks about these two methods, and pros and cons of each.

Core Insights

Practical Comparisons: Understand the differences between ROI and TCO and their applications.
Strategic Application: Learn practical ways to compare these metrics to evaluate investments.
Pros and Cons: TCO and ROI have pros and cons that may make either one (or both) more appropriate based on your buyer’s frame of reference.

Perfect for sellers and value practitioners, this guide helps refine your approach to presenting TCO or ROI when talking value with buyers.

Download Now and enhance your value selling with expert insights on ROI and TCO.

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