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Published on June 2, 2026

How One CS Team Pushed Their Renewal Rate from 75% to 89% ?

A recent ValueCore customer lifted their renewal rate from 75% to 89% after changing how they ran renewal conversations. No new product. No bigger team. Just a different motion.

Before you read further, a caveat: this approach won’t move the needle for everyone. It tends to work when three things are true — you have at least 50 customers (ideally 100+), more than half of them are actually using your product the way it’s meant to be used, and there are real switching costs with at least a few internal champions who’d rather not rip you out. If that’s you, keep reading.

The result was a repeatable renewal motion — one the CS team could run on every account without reinventing the deliverable each time.

Here’s what this team did differently : 
1. They tied product usage to outcomes the CFO cares about. Logins and feature adoption don’t save a renewal. Dollars saved, hours returned, revenue influenced, risk reduced — those do. They built a clear line from “here’s how you’re using us” to “here’s what that’s worth to your business,”
in language a finance leader would recognize.

2. They took the analysis off the CS rep’s plate. Asking a CSM to pull telemetry, build a model, and assemble a deck for every renewal is how this work quietly doesn’t happen. Instead, they piped usage data directly into a system that generated a structured Business Value Realization (BVR) presentation automatically. The CSM showed up to the renewal meeting with the story already built.

3. They made it credible to a CFO. The BVR combined the customer’s own usage and outcome data with third-party analyst benchmarks and case study results from comparable companies. It read less like a vendor pitch and more like a business case the buyer could forward internally

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The result was a repeatable renewal motion – one the CS team could run on every account without reinventing the deliverable each time.
If your CS team is trying to build something like this and it keeps stalling out, we can help. Book a complimentary 60–90 minute working session and we’ll mock up what a BVR for one of your real accounts would look like. If it’s useful, we’ll talk about next steps. If it’s not, you’ll walk away with a template you can use anyway.

Close 43% More Deals with Ease.
Become a Value Selling Expert today! 
Are you ready to start winning more deals ?

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