Overview
Cornerstone is a global leader in talent management and workforce agility solutions. As the company expanded its global footprint, it needed a consistent, data-driven way to communicate business value across its entire customer lifecycle, from sales to customer success.
After more than 12 years partnering with ValueCore, Cornerstone has transformed its approach to value selling, integrating measurable financial outcomes into every customer conversation.
The Challenge
Cornerstone’s sales teams had long relied on manual, time-intensive methods to build ROI and business case presentations for customers. Creating each value analysis could take hours or even days, requiring deep research and manual formatting in PowerPoint or Word.
“Speed is king. The old way was all manual: research, formatting, building presentations. It wasn’t scalable,” said Mike Siano, Director of Strategic Value Services at Cornerstone. “We needed a way to communicate value faster, with consistency across teams.”
This manual process slowed down deal cycles and made it difficult to standardize messaging or easily share insights between sales and customer success teams. For HR leaders (the typical Cornerstone audience) financial metrics often weren’t front of mind, making the ability to visualize ROI even more critical.
