You may already know how to communicate your solution’s value with ROI, IRR, or NPV. But what if those metrics aren’t what the prospect’s CFO uses to evaluate purchases? Any Sales leader facing these challenges should review Value Selling to the C-Suite.

Core Insights

• C-Suite Metrics: Discover the modern metrics that matter most to C-suite executives – particularly the CFO.
• Proving Your Value: A variety of techniques to demonstrate and quantify the impact of your solutions exist – which are the most effective in selling to the C-suite?
• Value Calculations and Using C-Suite Metrics: Learn the most effective ways to present your data, including looking beyond lifting revenue by increasing sales.

Download Now and start your journey to mastering C-suite selling techniques!