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If your sales team is still leading with product demos and feature lists, you’re fighting yesterday’s war with yesterday’s weapons. While you’re explaining what your solution does, your competitors are showing prospects how much money they’ll make.

In today’s competitive B2B landscape, selling value isn’t just a methodology—it’s the differentiator between teams that close deals and teams that stall. At the heart of every successful sales organization is the ability to clearly communicate, deliver, and track

A value hypothesis is your testable assumption about the specific, measurable value your product delivers to customers. Think of it as your business promise backed by data, not hope. Unlike traditional “build it and they will come” approaches, a value hypothesis flips the script. Instead of listing features, you focus on outcomes. Instead of assuming demand, you prove it.

well-crafted Customer Value Proposition is a powerful tool for communicating your business’s unique value in relation to your customers’ pain points or business needs. Value can be qualitative or quantitative, but it is always determined by the customer. By leveraging platforms like ValueCore, companies can take their CVPs to the next level, using data-driven insights and interactive tools to create compelling, customized messaging that resonates with their audience and drives business success. Ready to refine your value proposition?

In today’s competitive B2B landscape, businesses can no longer rely solely on product features to win customers. Value selling shifts the focus from what a product does to how it solves customer problems, improves efficiency, and delivers measurable business impact. A well-crafted Customer Value Proposition (CVP) Strategy effectively ensures businesses communicate their unique value, setting them apart from competitors and driving long-term customer relationships.

In today’s digital landscape, telemetry data is a powerful tool businesses use to optimize performance, enhance customer experiences, and drive post-sales value realization. From metrics and logs to traces, telemetry data provides real-time insights into system performance, enabling businesses to identify issues proactively, make data-driven decisions, and optimize customer outcomes. This article examines how telemetry data contributes to post-sales value realization, identifies key metrics to track, and provides examples of its practical applications.

Discover the key challenges of value-based selling and how to overcome them. Learn how ValueCore streamlines Customer Value Management to prove ROI, track impact, and enhance sales success.

Discover powerful value-based selling examples and strategies for 2025. Learn how to align sales with customer needs, drive higher conversions, and build lasting relationships

2023 looks to be a challenging year for B2B sales and marketing leaders.  Look forward to updating your pricing model, creating more conservative revenue and expense forecasts, and embracing happy customers! In this environment, the “selling with value” theme is as popular as ever.  This ValueCore + Oliver Wyman piece describes why value selling is *critical* in 2023. Here are 8 tips for value selling that you must keep in mind as you and your team enter 2023.

Rapid growth in the last few years and supply constraints since COVID-19 have created a boom time for sellers across many industries. Businesses hungry for growth have placed low hurdles on sellers to prove value, resulting in increased sales despite stagnant pricing that hasn’t been seen since the 1970s.