How Vanity Metrics Miss the Mark for Renewals
Often, companies think they are on track for a customer renewing only to be surprised to discover the metrics they were managing to did not reflect reality. ValueCore CEO, Mike Genstil, speaks with Chris Beall and Corey Frank of the Market Dominance Guys about vanity metrics that can be misleading and a better way to…
4 Ways To Convey Your Product’s ROI To Increase Sales
Is ROI A Pain Killer, Or Vitamin? 4 Options For ROI Quantification To Increase Your Sales One of the most impactful things you can do during the sales process is quantify your product’s value, or ROI (“Return on Investment”), to your customers. But, as always, there’s more than one way to make this happen….
How To Communicate ROI to Customers during a Pandemic
There isn’t a proven methodology or class to attend that teaches you how to sell in a world where30 million Americans have filed for unemployment between mid-March and April 30. Marketing budgets have been hacked – in some cases by 70% or more, as we have learned firsthand from some of our customers…
3 Ways to Ensure Your Sales Cycle Doesn’t Sputter During the Last Mile
The difference between a passable salesperson who simply meets their quotas and an outstanding salesperson who blows past their quotas is in the way they close deals. In the marathon of complex sales, there is no way to avoid the last mile. This part of the sales cycle requires diligence, precision, and persistence. But…
