How To Communicate ROI to Customers during a Pandemic
There isn’t a proven methodology or class to attend that teaches you how to sell in a world where30 million Americans have filed for unemployment between mid-March and April 30. Marketing budgets have been hacked – in some cases by 70% or more, as we have learned firsthand from some of our customers…
3 Ways You’re Using Your ROI Calculator Wrong
ROI calculators are nothing new to sales teams. ROI is a long-standing business metric and one at the forefront of buyers’ minds. Sales teams know that tapping into this proactively and approaching buyers with an ROI-based selling technique is an important way to advance customers through the funnel while demonstrating the value of their…
How To Build An Effective Sales Enablement Strategy?
Sales is a collaborative effort. Your old tactics no longer work. It’s too easy for prospective buyers to do a google search, download content, and make a purchase without ever speaking to a sales rep. To get your reps into the conversation, they need to show that they offer more than what’s readily available….
25 Sales Training Statistics You Cannot Miss in 2022
The B2B sales landscape has experienced drastic changes over the last decade; an increase in readily-available content, a migration to mobile-friendly interactions, and the elevated expectations of buyers have all contributed to new challenges for sales professionals. It’s not enough to simply know what you’re selling, you need to be an expert in the…
