Align Sales and Marketing: Best Practices for Success
Does sales and marketing alignment exist? Marketing and sales teams operate under separate but related sets of objectives—marketing to drive awareness and bring as many high-quality leads to the top of the funnel as possible; sales to determine which of those leads are potential buyers and quickly and efficiently drive them through the funnel and close…
Boost Deals and Shorten Sales Cycles with ROI Platform
New case study shows how Tipalti turbocharges sales effectiveness with ValueCore. Closing sales always takes longer than we would like, and sales often close for amounts lower than we would wish for. What if there were a predictable way to double deal sizes and close them in half the time? Craig DeMartini, head of strategic sales…
How Vanity Metrics Miss the Mark for Renewals
Often, companies think they are on track for a customer renewing only to be surprised to discover the metrics they were managing to did not reflect reality.
4 Ways To Convey Your Product’s ROI To Increase Sales
Is ROI A Pain Killer, Or Vitamin? 4 Options For ROI Quantification To Increase Your Sales One of the most impactful things you can do during the sales process is quantify your product’s value, or ROI (“Return on Investment”), to your customers. But, as always, there’s more than one way to make this happen. Are…
Winning and Losing with ROI Calculators in Sales
It is vital to communicate value to your prospects in a concise way. Why is this so important? According to Gartner’s March 13, 2020 paper, the second most valuable content to B2B buyers is Value Assessment tools. These tools offer a very effective way to showcase your value. Knowing this, it’s important to be thoughtful when deploying a…
How To Communicate ROI to Customers during a Pandemic
There isn’t a proven methodology or class to attend that teaches you how to sell in a world where30 million Americans have filed for unemployment between mid-March and April 30. Marketing budgets have been hacked – in some cases by 70% or more, as we have learned firsthand from some of our customers in Silicon…
Announcing: ValueCore and Comprehend Systems
ValueCore is excited to announce that Comprehend Systems has joined the many satisfied sales organizations using our value marketing and sales platform. Comprehend Systems is a leader in the Computer Software industry and we couldn’t be happier to show Comprehend Systems prospects just how much value they get by working with a Clinical Intelligence solutions…
Have You Hired Your VP of Value Yet?
The migration to a subscription-based economy and recent hypergrowth of B2B SaaS solutions across marketing, sales, and service categories has spawned the evolution of a handful of new B2B roles: VP of Customer Success, VP of Renewals, and VP of Sales Enablement. The VP of Customer Success is responsible for implementing customers and ensuring they…
Announcing: ValueCore and Vendavo
ValueCore is excited to announce that Vendavo has joined the many satisfied sales organizations using our value marketing and sales platform. Vendavo is a leader in the B2B Commerce industry and we couldn’t be happier to show Vendavo prospects just how much value they get by working with a Sales Intelligence expert like Vendavo! Vendavo…
Announcing: ValueCore and Avetta
ValueCore is excited to announce that Avetta has joined the many satisfied sales organizations using our value marketing and sales platform. Avetta is a leader in the Supply Chain SaaS industry and we couldn’t be happier to show Avetta prospects just how much value they get by working with a Contractor Management service provider like…