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Stay informed with expert articles, tips, and trends that empower your business to thrive in a rapidly evolving landscape.

4 Ways To Convey Your Product's ROI To Increase Sales

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4 Ways To Convey Your Product’s ROI To Increase Sales
One of the most impactful things you can do during the sales process is quantify your product’s value, or ROI (“Return on Investment”), to your customers. But, as always, there’s more than one way to make this happen. Are you using ROI as a pain killer or a vitamin in your sales process? Communicating your product’s ROI is an effective sales tool in any economic climate. During a boom phase, it might be more of a vitamin; you can leverage it to strengthen and build your case for implementing your product or service.
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Winning and Losing with ROI Calculators in Sales

Winning and Losing with ROI Calculators in Sales
It is vital to communicate value to your prospects in a concise way. Why is this so important? According to Gartner’s March 13, 2020 paper, the second most valuable content to B2B buyers is Value Assessment tools. These tools offer a very effective way to showcase your value.
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Announcing: ValueCore and Comprehend Systems

Announcing: ValueCore and Comprehend Systems
ValueCore is excited to announce that Comprehend Systems has joined the many satisfied sales organizations using our value marketing and sales platform. Comprehend Systems is a leader in the Computer Software industry and we couldn’t be happier to show Comprehend Systems prospects just how much value they get by working with a Clinical Intelligence solutions company like Comprehend Systems!
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Have You Hired Your VP of Value Yet?

Have You Hired Your VP of Value Yet?
The migration to a subscription-based economy and recent hypergrowth of B2B SaaS solutions across marketing, sales, and service categories has spawned the evolution of a handful of new B2B roles: VP of Customer Success, VP of Renewals, and VP of Sales Enablement. The VP of Customer Success is responsible for implementing customers and ensuring they are realizing value from your solution; the VP of Renewals is responsible for securing renewals from existing customers (and in many cases has a larger quota than the VP of Sales!); and the VP of Sales Enablement is responsible for ensuring that the sales team is equipped with the most effective tools and resources, among the thousands that are available on AppExchange.
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Announcing: ValueCore and Vendavo

Announcing: ValueCore and Vendavo
ValueCore is excited to announce that Vendavo has joined the many satisfied sales organizations using our value marketing and sales platform. Vendavo is a leader in the B2B Commerce industry and we couldn’t be happier to show Vendavo prospects just how much value they get by working with a Sales Intelligence expert like Vendavo!
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Announcing: ValueCore and Avetta

Announcing: ValueCore and Avetta
ValueCore is excited to announce that Avetta has joined the many satisfied sales organizations using our value marketing and sales platform. Avetta is a leader in the Supply Chain SaaS industry and we couldn’t be happier to show Avetta prospects just how much value they get by working with a Contractor Management service provider like Avetta!
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Value Based Selling vs ROI Selling

Value Based Selling vs ROI Selling
Get a bunch of sales professionals in a room and you might hear a plethora of sales philosophies as you walk by. Some recommend this guru, others swear by that book, and still, more wouldn’t head out on the road without the curriculum by so-and-so.
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Finding the Ideal Sales Tools for Your Organization

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Finding the Ideal Sales Tools for Your Organization
These days there’s a tool for everything. The question becomes, how do you determine which tools are the ones you should be paying attention to? Should you be using internally facing tools to automate your sales processes, or customer-facing tools to help close deals faster? The trick is finding the right balance. Sales reps in some of the more ambitious organizations have access to about 10 to 15 tools in total. Beware: internally facing tools can be great at driving productivity and helping you identify leads (e.g. LinkedIn!), but if you don’t have access to a handful of best-of-breed customer-facing tools, your sales may be lagging. So, how do you determine which customer-facing tool is the right one for closing deals, faster? Here are a few things to consider when looking for the right fit for your needs:
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3 Ways You're Misusing Your ROI Calculator

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3 Ways You’re Misusing Your ROI Calculator
ROI calculators are nothing new to sales teams. ROI is a long-standing business metric and one at the forefront of buyers’ minds. Sales teams know that tapping into this proactively and approaching buyers with an ROI-based selling technique is an important way to advance customers through the funnel while demonstrating the value of their product. An ROI calculator can be a great tool to make the process more interactive and get the customer involved, but it’s important for sales reps to remember two things in particular: presentation is just as important as the numbers that are generated, and you can build compelling ROI estimates with a limited number of assumptions. You need to build a story with the customer’s numbers, and you need to make them believe they’re missing out on something big without your product. Just simply having a calculator can’t do that. Here are three ways you might be using your ROI calculator wrong:
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